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Digital Marketing

To Be The Best Learn From The Best

About Digital Marketing

Digital marketing is an umbrella for an online system. Digital marketing refers to advertising which is delivered through the digital channel. Few digital marketing is like websites, social media, emails and mobile apps. The product is being marketed through digital technology. This course/training will help how to use the Facebook, Twitter, LinkedIn, etc for online advertisement. In simple term, the digital marketing means the promotion of the products or brands via some electronic media.

Course Objective

What are the Course Objectives?

  • Complete knowledge of Digital marketing.
  • Get knowledge of tools and technologies related to Digital marketing.
  • Learn how to use branding and sales.
  • Reporting and tracking Matrices.
  • Work on designing tool and Customer online experience.
  • Learn managing social media like Facebook, Twitter, LinkedIn, etc.

Course Curriculum

DIgital Marketing Syllabus

  • Introduction to SEO
  • Types of Search Engines

ON-Page Optimization

  • Introduction
  • How to do ON-Page Optimization
  • Objectives
  • Relevancy and Popularity
  • Meta Title Tags and META Descriptions
  • URL Optimization
  • Image Optimization
  • Video Optimization
  • Server Optimization
  • Keyword Usage
  • Sitemaps
  • On-Page Don’ts
  • Text-to-HTML Ratio

OFF-Page Optimization

  • Introduction
  • How to do OFF-Page Optimization
  • Objectives
  • Signals of Popularity
  • Principles of Link Building
  • Link – Worthy Content
  • Off – site Engagement
  • Offline Relationships
  • Types of Links
  • Link Building
  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging With Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Measurement and Budget
  • Introduction to Email Marketing
  • Spam
  • List building and List Management
  • Elements of an Email
  • The Process of Measuring Email
  • Marketing Automation
  • Integrating Email with other disciplines
  • Introduction to PPC
  • Account Hierarchy
  • The Buying Funnel
  • The PPC Auction
  • PPC Targeting Options
  • Introducing Keywords
  • Creating Compelling Ads
  • Measuring Goals and Bidding Options
  • PPC Account Audit
  • Integrating PPC with Other Disciplines
  • Introduction to AdWords
  • Account Structure
  • Keywords & Match Types
  • Creating Text & Search Ads
  • Ad Extensions
  • Display Ads
  • Display Targeting
  • Campaign Types & Settings
  • Advertising Metrics
  • Bidding & Bid Modifiers
  • Quality Score
  • AdWords Reports
  • AdWords Tools
  • Optimizing Your Account
  • Advanced Table Filtering
  • Analytics Intelligence
  • Mobile Application Tracking
  • Multiple Goals and Goal Types
  • Tracking Unique Visitors
  • Custom Data Alerts
  • Identify the Known Unknowns & Leverage Custom Alerts
  • UTM Tracking Parameters Part 1: Tracking Parameter Concepts
  • UTM Tracking Parameters Part 2: Tracking Parameter Examples
  • Universal Analytics
  • Enhanced Ecommerce